Kim Kardashian balloon in New York City stuns commuters, the internet

Mar 30, 2025

A 60-foot inflatable Kim Kardashian erected in the heart of New York City is turning heads online and off.

Kardashian's unisex shapewear brand Skims celebrated the release of its new swimwear collection with the cheeky installation, which has been on display in Times Square since Tuesday.

"OMG... I cannot believe there is a 60 foot float of me in SKIMS Swim in the middle of Times Square," the 44-year-old wrote in a now-expired Instagram story.

The installation features Kardashian in a blue Skims swim top and bottom. The balloon is elevated on a sleek 4-foot blue deck and wrapped in the brand's signature logo, making it impossible to miss against the city skyline, according to a Skims news release.

It didn't take long for social media users to chime in with their thoughts and reactions to the larger-than-life inflatable.

"Mad insane," one X user wrote on Tuesday night.

Here's what the Internet is saying about the Kim-flatable, including how to purchase the new Skims swimsuits.

Though the Kim-flatable's unexpected debut may be fairly recent, its already begun to generate online chatter, particularly in the Skims Instagram comments.

Skims followers are split about the installation, with some extending praise to Kardashian's marketing team and others calling the stunt "beyond weird." A handful of social media reactions about the Kim-flatable, courtesy of X and Instagram, can be found below.

"Idc skims has the greatest marketing team," one Instagram user wrote.

Another wrote: "I love skims and this is so awful."

One piped in about how the balloon sets an "unrealistic representation" of women's bodies and others were concerned about the timing of the advertisement, considering current events, and that children may encounter it.

"Love skims but why would you ever expose children to this? That’s just so wrong," another wrote.

The latest Skims swim collection features a wide range of swim suits, cover-ups and poolside accessories, available in five different colors, including champagne leopard, champagne tiger, snow, tide, and onyx.

"With versatile pieces perfect for a getaway wardrobe, the collection offers flattering options to mix, match, and layer," SKIMS said in the news release.

All of the bathing suits from the new Skims Swim collection can be previewed online and officially be available for purchase in-store and at SKIMS.com on Thursday.